If you follow me on Instagram or Facebook then you know last Fall, I got an email from Facebook. It wasn’t the normal page update email so I was curious. I opened the email and it was an invitation to a meeting they were having with small business owners. I was excited for a few reasons. First, I’d somehow made the small list of invitees and I had been identified as a small business owner. Sweet!
I made my way to Hollywood where the meeting was held and prepared to soak in the knowledge.
When I walked in, there was catered breakfast that I couldn’t wait to dig in to.
There was a small group of us there. It was interesting to hear the concerns of people. Some things I knew the answers to. Others I listened for answers.
People were concerned about maxing out the number of friends on their pages. They had been using their profiles for business purposes because you have more access to info when using your personal page than you do with a fan page. The downside of that is only being able to have 5000 friends on a personal page. The needs were unique for sure. Because this was not a concern for me! I don’t have 5000 fans or friends combined. So, there’s that.
There was lots of talk about advertising on Facebook and figuring out how to pinpoint your marketing as well as when to post on your FB page for maximum visibility. All really cool stuff to know when working Facebook for business. The peeps from Facebook were really nice and helpful. They took lots of questions too.
Here are a few of their tips. They were specific to small business but isn’t that what our blogs are? Uh huh.
- Put your Facebook Page’s personalized link in all of your marketing materials (business cards, email, etc.) and promote it to people who visit your site
- Engage by posting videos, pictures and asking questions. Make sure to respond to readers questions
- Select a post to pin to the top of your FB page. Pinning a relevant post each week increases visibility
- Review page insight data from the admin panel. See how many people are talking about your site on Facebook, what type of content is most engaging and the demographics and location of your fans
- They also suggest creating an ad to get people to like your page. Full disclosure: At one point, Facebook gave me 50 dollars to create an ad for my site. I did it and spread that 50 dollars across a week and I got nearly 100 new likes, most of which stuck around.
We were told that there would be more events like this in the future. I’m looking forward to them! I hope some of these tips are helpful. Do you have any Facebook tips to share? Have you heard of any events like this in your area?
16 Comments on When Facebook Sends an Invite…
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Great tips, thanks for sharing!!
Laila (@OnlyLaila) recently posted…Giving Up on Perfect Single Motherhood #NakedMoms
Ok, So I am curious how bloggers get these amazing opportunities! This sounds like a good one (and that breakfast sure did help, lol!)
These are great tips- but my engagement is horrible! No matter what I post, ask, or say not a response but is does reach people- what the heck am I doing wrong?!?!
From Mrs. to Mom recently posted…Laughter- it’s good for the soul
Great tips! Thanks for sharing.
What an exciting opportunity!! Thanks for the great tips!
Tess recently posted…Tuesday Things
Great tips! What a great experience!
Barbara recently posted…40 going on 14
I would love to go to an event like this! I’m still learning the ins and outs of my Facebook page. It’s for my photography business and my blog so it’s confusing sometimes. I am both, though, and I couldn’t leave one out.
Tamara recently posted…Me Before You.
It’s awesome that you were invited to this FB event!These are great tips too! I’ve been hearing so much chatter about the whole FB reach issue, so the fact that they are holding meetings for small business is great!
Sherelle recently posted…My Top Three FAVE Dates
Great event. Never heard of one before. I think pinning something to the top is great for people who just came on your page.
These are great tips. I think the tip about pinning a post to the top of your page is GENIUS!!! That just made a light bulb go off for me. I don’t know why I didn’t think about that before. Such a good idea for sharing maybe a popular post or video. Thanks for sharing!
Tia recently posted…Preschool at Home: Dr.Martin Luther King Jr.
Haven’t heard of any events like this in my area, but I would definitely love to attend one if they did. Not only would it be a great chance to learn more about how to better utilize the features on Facebook, but also to network with the other bloggers and business owners there as well.
K. Elizabeth @ YUMMommy recently posted…YoYummy
Great tips! I’m really going to try pinning a post at the top of the page! Great idea’
Ooooh I love visits like this! I went to NYC’s Google office last year and I tried not to leave my mouth agape the whole time. LOL! Really interesting about your experience with paid ads – I haven’t heard positive feedback before so will definitely consider.
Quiana recently posted…It’s Here! Alt Summit SLC Prep
but aren’t FB pages totally irrelevant now? they aren’t showing up in feeds (unless you pay), so i don’t see the utility anymore. waste of time!
Yeah, things with FB change all the time! Hard to keep up.
I wish I had some marketing dollars to put into FB ads, I know they worked. I tried it once and I got like 200 new followers in like a week.
You’re so lucky you were able to attend such an informative event!
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