If you follow me on Instagram or Facebook then you know last Fall, I got an email from Facebook. It wasn’t the normal page update email so I was curious. I opened the email and it was an invitation to a meeting they were having with small business owners. I was excited for a few reasons. First, I’d somehow made the small list of invitees and I had been identified as a small business owner. Sweet!
I made my way to Hollywood where the meeting was held and prepared to soak in the knowledge.
When I walked in, there was catered breakfast that I couldn’t wait to dig in to.
There was a small group of us there. It was interesting to hear the concerns of people. Some things I knew the answers to. Others I listened for answers.
People were concerned about maxing out the number of friends on their pages. They had been using their profiles for business purposes because you have more access to info when using your personal page than you do with a fan page. The downside of that is only being able to have 5000 friends on a personal page. The needs were unique for sure. Because this was not a concern for me! I don’t have 5000 fans or friends combined. So, there’s that.
There was lots of talk about advertising on Facebook and figuring out how to pinpoint your marketing as well as when to post on your FB page for maximum visibility. All really cool stuff to know when working Facebook for business. The peeps from Facebook were really nice and helpful. They took lots of questions too.
Here are a few of their tips. They were specific to small business but isn’t that what our blogs are? Uh huh.
- Put your Facebook Page’s personalized link in all of your marketing materials (business cards, email, etc.) and promote it to people who visit your site
- Engage by posting videos, pictures and asking questions. Make sure to respond to readers questions
- Select a post to pin to the top of your FB page. Pinning a relevant post each week increases visibility
- Review page insight data from the admin panel. See how many people are talking about your site on Facebook, what type of content is most engaging and the demographics and location of your fans
- They also suggest creating an ad to get people to like your page. Full disclosure: At one point, Facebook gave me 50 dollars to create an ad for my site. I did it and spread that 50 dollars across a week and I got nearly 100 new likes, most of which stuck around.
We were told that there would be more events like this in the future. I’m looking forward to them! I hope some of these tips are helpful. Do you have any Facebook tips to share? Have you heard of any events like this in your area?